Baltimore

Cultural Tourism Strategic Plan and Cultural Tourism Marketing

Developed a strategic cultural tourism marketing plan for the city of Baltimore, with a three-year action plan and recommendations for funding cultural tourism promotion.  We initiated coordination between several groups studying tourism issues, had discussions with their sponsors and consultants, and reviewed the studies.  We visited cultural attractions in Baltimore and met with their directors, conducted over 40 one-on-one interviews with stakeholders, and convened meetings with others.  We interviewed 25 practitioners from competitive destinations and studied tourism trends in the region and demographics of Baltimore tourists.  We reported our findings and recommendations directly to the Mayor.  Subsequently, we were retained to advise the Mayor’s Cultural Tourism Advisory Council, which was formed as the result of our recommendation, to implement a strategy to market Baltimore’s cultural tourism.