Korea Trade-Investment
Promotion Agency (KOTRA)

 
For thhe Korea Trade-Investment Promotion Agency (KOTRA), Parter International prepared a US Market Study assignment on two industries: 
entertainment (game, animation, broadcasting, and character) and eLearning. The Market Study analyzed market opportunities, competitive environment, and managerial issues relating to Korean SMEs’ entry to the indicated US industries. The research area for each industry was divided into three sections: 1) market  opportunity, 2) competitive factors, and 3) managerial factors. The information was collected through both in-depth- interviews (primary data) with industry experts and desk research (secondary data). The 250-page report provided extensive sector information on the industries and included full scripts of all the interviews conducted.