TAIWAN

Taiwan External Trade Relations Council

Created video news release as kick-off of a public relations program in the US designed to enhance the image of Taiwanese products. The VNR ran on over 100 stations, 60 of which were in the top 100 TV markets, and reached a viewing audience of 5,600,000.            
Created and managed a communication program to improve the image of products made in Taiwan for their Council of External Trade Relations.