THE UNITED KINGDOM

UK Department of Trade & Industry 
 

Parter International helped develop a strategic alliance program for the UKDTI to help British and American firms develop 
partnerships useful both in investment and trade. The program paired British small and medium sized enterprises with American firms, allowing each to benefit from the other’s technical know-how, product expertise, marketing savvy, and/or financial support. The UKDTI adopted many of our proposed programs and developed a three-year effort to assist their small and medium sized enterprises. A couple of million pounds sterling, together with substantial manpower, were devoted to this effort by the UKDTI.    
This project had two parts: developing a program for joint ventures and strategic alliances and participating in the writing of the book entitled Trading with the US: A Practical Guide to Doing Business in the United States (Sterling Publications Limited, UK).
For the first part of the project, Parter International, Inc. developed the strategic alliance programs for the UKDTI to help British and American firms develop partnerships useful both in investment and trade. The program provided for matching British small and medium sized enterprises (SME’s) with American firms, which could use each other’s technical know-how, product expertise, marketing savvy, or financial support. The UKDTI adopted many of our proposed programs and developed a three-year effort to assist their small and medium sized enterprises. A couple of million pounds sterling, together with substantial manpower, were devoted to this effort by the UKDTI.
For the second part of the project, Alan Parter was the author of the sections on market entry strategies, conducting market research, getting the product ready for the market and getting the market ready for the product in the aforementioned book. He explained how companies should gather information, segment the market, utilize primary data, consult secondary data, access government data and hire consultants. Some of the sources described in the article were business directories, looseleaf services for business law, databases, university sources, trade and professional associations, chambers of commerce, Wall Street analyses and off-the-shelf studies.    

Wilton International Industrial Park, UK 
 

Parter International worked with ETOL to identify industries beyond the traditional chemical sector and seek companies that were high-energy users and would benefit from Wilton’s feed stocks and infrastructure. 
We established a 600-contact database of US and Canadian companies in chemicals and specialty chemicals, packaging, paper and pulp, glass, rubber, and plastics, among others. We created direct marketing materials and managed three direct mail campaigns in a twelve-month period.      

Other Clients 
 

     Confederation of British Industry        
     Corporate Location Magazine        
      J. Walter Thompson (JWT Direct)
     The Economist Group    
     The Economist Intelligence Unit    
     Welsh Development Agency